Materik designers reviewing material swatches and texture samples on a studio workbench

Behind the Workbench: Designing for the Next Generation

The blueprints for the next iPhone might still be under wraps, but our workbenches are already covered in material swatches, functional prototypes, and technical sketches.

While the internet speculates about Apple's next colors, we are focused on elevating the entire tactile experience. We are debating ridge depths, sampling textures, and obsessing over how a material behaves under daily use.

An Independent Brand's Hands-On Process

For an independent brand, this hands-on process is everything. For every single watch strap or case that makes it to production, dozens of technical iterations and colorways are left on the cutting room floor.

Materik Apple Watch strap prototypes laid out in multiple colorways and ridge textures
Dozens of strap colorways and ridge textures, sampled before only a few earn a place in the lineup.

Only the absolute finest, most refined pieces survive to earn a place in your daily carry.

Pushing Our Materials Further

We are pushing our signature materials further for this next generation. We can't wait to show you what we've been crafting.

In the meantime, explore our Apple Watch bands and iPhone cases.

Back to blog